“I’ve been in the grocery business for over 55 years and have been involved in writing ads for over 45 of those years. The folks at Design House are without a doubt the best I’ve ever worked with.”
- Larry Williams, General Manager, McKim’s
CHALLENGE
McKim’s IGA was at a crossroads when their local newspaper shut down and couldn’t print their weekly circulars.
SOLUTION
Using the network of resources at Independent Grocers Alliance, the McKim’s team began working with Ideal™, a leading-edge platform that integrates dynamic digital circulars with an intelligent, omni-channel distribution system.
Ideal provides advanced analytics to measure store traffic driven from the circular and computes cost per visit to accurately demonstrate ROI on each store’s marketing programs.
RESULTS
McKim’s General Manager Larry Williams says, “Almost to the week, we started to see an increase in sales.”
The new digital circular allowed hyperlocal branding and customer engagement. Ideal’s algorithm served up McKim’s sale items and special features to their customers, as well as their competitors’ customers to drive more traffic and grow basket size.
Enhance Customer Experience
“Customers who had been visiting us strictly for convenience, started to use us for more of their primary shopping,” says Larry.
McKim’s new digital circulars—powered by Ideal— enhanced customer experience by making it simple for consumers to create shopping lists, look up recipes, find deals and redeem coupons.
Ease of Use
Installing Ideal and integrating into McKim’s advertising and marketing process was straightforward and streamlined.
Larry says, “I’ve been in the grocery business for over 55 years and have been involved in writing ads for over 45 of those years. The folks at Design House are without a doubt the best I’ve ever worked with."
