Cleveland (February 20, 2024) – Ideal™ by Design House announces a new marketing agreement with Super King Markets, a 31-year-old, family-owned grocery retailer with eight large-format stores located in Southern California. Using Ideal’s marketing platform, Super King Markets engages their customers on mobile devices, featuring specialty products and deals, seasonal promotions, timely discounts and more. The dynamic digital circular includes traditional promotional content combined with videos, animations, recipes and list building. Programmatic media drives customers to the digital circular and follows them to the store, reporting on cost per visit and conquest detail.
“We are known in our communities as the leader in international foods with the highest quality and value products,” says Jake Fermanian, Vice President at Super King Markets. “Using Ideal’s digital circular system, our customers can browse using their cellphones, create shopping lists and share the lists with family and friends. The ads are engaging, educational and enhance loyalty. Best of all, Ideal provides weekly reporting and allows me to track the return on investment on my ads.”
Ideal’s interactive circular elevates customer experience through rich content, video and animation. In addition to sharing shopping lists, consumers can forward coupons and product details using text, email or Facebook. The digital circular provides translations in any language for grocers and retailers’ ads to ensure culturally relevant marketing messages.
“Ideal’s marketing platform provides advanced analytics to measure store traffic driven from the circular and computes cost per visit to accurately demonstrate ROI at the local level,” says Adam Zimmerman, Co-Founder at Ideal. “Our robust reporting provides details on ad impressions, ad clicks, time spent on the digital circular and store visits. Our proprietary AI distribution technology is always optimizing for lowest cost per visit – often less than $1 per visit.”
To learn more about the Ideal digital media platform and the new marketing agreement with Super King Markets, email Contact@DesignHouse.Design.
About Super King Markets
Super King Markets is a 31-year-old, family-owned grocery retailer with eight large-format stores located in Southern California. Established by the Fermanian family in 1993, Super King Markets is proud to be the “Host of International Foods” and is recognized by the Los Angeles Times as “LA’s beloved supermarket.” The stores feature the widest variety of international food, produce, dry goods, fresh meat and seafood from around the globe. Learn more at SuperKingMarkets.com, Facebook, Instagram and YouTube.
About Ideal™ by Design House
Ideal™ by Design House is revolutionizing the digital circular industry by elevating customer experience for grocers and retailers. Our leading-edge Ideal™ platform integrates dynamic digital circulars with an intelligent, omni-channel distribution system that engages retailers’ customers and their competitors’ customers. Advanced analytics measure store traffic driven from the circular and computes cost per visit to accurately demonstrate ROI on retailers’ marketing programs. Design House’s marketplace tool enables an immersive retail media network and data-driven CPG investment in the digital circular platform. Learn more at DesignHouse.Design, LinkedIn and Facebook.
